Management Team


David G. Katz – President, National Franchise Sales and Chairman of the Board of Directors

David has been President and Chairman of the Board of Directors of the Franchisor since its inception. Mr. Katz and his wife, Rosalind Katz, opened the first My Friend’s Place Restaurant in December, 1980. Mr. Katz’s prior business experience includes having been an Auditor for Haskins & Sells, an international accounting firm (now Deloitte & Touche), an Accounting Supervisor and Corporate Treasurer for a securities brokerage company, and has been President and Chief Financial Officer of a securities brokerage firm. He is a graduate of the University of Rhode Island with a Bachelor of Science Degree in Accounting, was a member of the Honor Roll, elected to Phi Kappa Phi Honor Society, member of the Dean’s List, and awarded a Briggs Accounting Scholarship. Mr. Katz is a Veteran of the Vietnam conflict where he was a Supply Officer, Commanding a Supply Depot in the United States Army.


Rosalind C. Katz – Vice President, Secretary, and Member of the Board of Directors

Rosalind has been Vice President, Secretary, and Member of the Board of Directors of the Franchisor since its inception. Over the years, Rosalind has greatly assisted in the development and maintenance of all Company Manuals, created the initial marketing and advertising programs, and is responsible for training new Franchise Owners in the areas of cashiering, marketing, personnel hiring and store safety precautions. She also has the responsibility of maintaining Franchise Owner/Franchisor relationships through the planning and implementing of quarterly Franchise Owner meetings. She has been a registered nurse since 1965 and has served with distinction in various nursing capacities including Grady Memorial Hospital, the Jewish Home for the Aged of Rhode Island, Miriam Hospital (Providence, Rhode Island) and Dialysis Center Incorporated. She graduated with a Nursing Diploma from the Rhode Island Hospital School of Nursing where she was also Senior Class President. Roz has been involved in several civic organizations in the Atlanta area for many years and in 1999, founded the One Heart Foundation, a non-profit organization. The Katzes have 2 grown daughters and 3 grandchildren.


Sergio Valentin Sr. – President and Chief Operating Officer

Sergio Valentin, Sr. has served as Chief Operating Officer of MFP Franchise Systems, Inc. d/b/a My Friend’s Place since 2009 and was promoted to President and Chief Operating Officer in August 2011.

Sergio has over 24 years of business and operations management experience. In his current role, he will be responsible for all franchise operations, strategic planning and growth expansion. Prior to joining My Friend’s Place, he served as Sr. Director of Operations at Le Petit Bistro (with over 80 units) where he specialized in multi-unit operations, brand & menu development and franchise consulting. Sergio also served as Director of Operations for Latin Grille and held the position of Regional Director at Mister Minit America. During this period he specialized in P&L process management, personnel development and turnaround operations. Sergio also served as a Franchise Business Consultant for RGB and its affiliates; Hartsfield Hospitality, Bistro PA Ventures, Bear Rock Café and Delaware North Companies where he was a key operator in opening the first Michigan Airport location. He has served with board members of Alvarez & Marsalis in the restructuring and reorganizing of LPB Ventures.

Sergio Valentin, Sr. is an honors graduate from the Connecticut Morse School of Business with his degree in Business Administration and a Post Graduate degree and Certification in Ministerial Theology with A/G.

Sergio has served as Director of the Youth Music Program at IMAD A/G and Music Minister as well. He has also held Director & Organizer roles at various community outreach programs that include, Feed the Hungry, Christmas in July (an event partnered with TBN – Trinity Broadcast Network) and Lifting up Haiti.